milestones
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This gallery highlights my experiences collaborating with brands as well as times I've hit the sweet spot to achieve viral success. From crafting compelling campaigns to the content I've poured my heart into, this page is a reflection of my digital career.
01
Required key points:
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Educating viewers about getting a tattoo with ink that is designed to fade after 9-12 months
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Encourage people to try it out for themselves
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Showcase my experience in the studio
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Success:
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1 million views in less than 24hr, hitting a plateau around 5.6 million in the following months
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* It is not lost on me that this was a wildly new and exciting concept at the time which I’m sure was a driving force in it going so viral, but I’d like to think that some of its success can be credited to the well executed video and concise yet informative voice over.
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Within a week of the video going live the studio was completely booked 6 months out
Please note: TikTok has recently muted this video for unknown reasons - I am in the process of having it restored. Original audio can be found HERE.
Required key points:
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Drawing new users to download & try the app
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Reiterating the convenience and cost effectiveness of ordering with ClubFeast
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Share visuals of the food and ordering process
Success:
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Viral viewership: gained well over 9 million views
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Created buzz and a lively conversation in the comments regarding the low food costs
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It was hard for people to conceptualize spending that little amount of money on food delivery in NYC and were very opinionated about how much I eat in a day/week - which conveniently continued to boost engagement further
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App downloads increased by 25%+ in the following month
Required key points:
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As an Amazon Ambassador, it is my job to order and try products I’ve found on Amazon and link them to my Amazon storefront for my community to easily shop
Success:
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Creating a CTA, asking people how they suggest I style this pearl top by purposefully creating a "style-fail" moment to bait viewers into voicing their opinions to fix the miss-matched outfit, increased the likelihood of it going viral
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4.5 million views and almost 2K comments
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Created interest to view and shop my Amazon storefront
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My Amazon sales were up 60% that month
Required key points:
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Style Urban jeans in a trendy casual GRWM video style while showcasing the ease of incorporating UO denim into an outfit
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Drive consumers to UO website & generate social content for the hashtag #UOonYou
Success:
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Urban Outfitters was initially impressed with the “GRWM” video I created for them on @Natwazowski
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Extended partnership and shared it on their page
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Struck gold (viral) by making viewers uncomfortable​
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Generated 4.5M views
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Accrued 2K comments - a majority of them referring to their discomfort of me changing with the door open, they didn’t like my shoes, my facial expressions, etc.
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This may seem strange - but sometimes you get lucky by ruffling people’s feathers
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This style of denim sold out on their website within 2 weeks of the video being shared to their account
Required key points:
None - I made this as a follow up video in response to a comment on a previous video
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*I had been gifted the bag by the designer, Nik Bentel, with the promise of sharing it online & creating buzz towards his magnificently unique creations
Success:
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Generated 70K views
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Generated a ton of interest in Nik’s pasta bag which, unfortunately for viewers - while fortunately for him - sold out within an hour of its launch
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Another case of how showing people something different/that they haven’t seen before is a sure-fire way to accumulate and drive engagement
Required key points:
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Incorporate Arrojo Dry-Shampoo into a short TikTok and use a trending audio
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Drive interest towards Arrojo hair care products
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Influence people to take an interest in the company's social accounts
Success:
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Generated 500K views
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Created a video that perfectly suited the audio trend of the week
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Created content that was both relatable and shareable
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Arrojo's social media following increased in the weeks following
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*I was not given further information regarding their sales or website-traffic
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Note:
This video was an advertisement with strict content-requirements from TikTok as they had partnered with Avocados From Mexico to create this campaign and incorporate multiple similar TikToks into a Super Bowl Commercial
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The campaign commercial was cancelled the night before the 2022 Super Bowl when the United States put a temporary ban on the importing of avocados from Mexico
Required key points:
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Attract consumers to buy avocados from Avocados from Mexico
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Utilize the AFM jingle as the audio
Success:
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Generated 631.6K views
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*Unfortunately little else is known as the rest of the campaign was terminated
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Required key points:
None - I created this video on my own volition with the intention of kickstarting a relationship between myself and Shop RNTL
Success:
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Generated 2M views
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SHOP RNTL shared with me that they received a ton of praise, followers and influx of clients to their site both local and nationwide
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Cultivated a close relationship going forward, SHOP RNTL generously offered to rent pieces to me free of charge going forward as a thank you and the assumption that I’d continue to create content incorporating their pieces/send new clients in their direction to which I happily obliged
01
Viewers asked in the comments to see the dress in action at the wedding I had rented it for - I shared photos in the video above which generated 473K views.
The day of the wedding I had rented the dress for I posted this quick peek for viewers following along.
Required key points:
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Encourage NYC-based consumers to download the Pulsd app
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Showcase the benefits of using Pulsd to get discounted rates on activities and services in the city
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Encourage people to visit Viva Cryo
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Educate them on VC’s “LED Fat Melt” services
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Success:
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It was Pulsd’s top performing partnership that quarter
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Viva Cryo’s traffic and client base increased
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Note: I did want to try an LED Fat Melt, however I purposefully choose it knowing that it would strike controversy in my comments due to the overall sensitive and highly opinionated nature of TikTok users and the fact that I was what I correctly assumed viewers would deem as "thin enough" to not need to utilize this kind of service
Required key points:
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Share my personal experience styling and wearing Amanda Uprichard pieces
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Drive consumers to shop with AU
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Call attention to their new Spring line
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Encourage users to shop with AU for formal events
Success:
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Generated 180K views
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Further strengthened my relationship with AU
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Uptick in AU’s TikTok follower count
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Style sold out in the following month
ig brand features
Exciting moments when major brand platforms reposted, featured and/or recognized my work.
viral Reels: @natwazowski
Instances where utilizing trending audio and my personal creativity lead to going viral on Instagram reels.
*The video on the far left was my first viral reel & as a result I gained 9K+ followers in under 24 hours.
*The video on the far right may not be viral but highlights the exciting time I was featured in Rag & Bone's Spring 2023 Ad Campaign which was posted on buildings throughout Manhattan.
